something like "Sidebar Ad #1" or the actual URL of the link that's clicked (href.match). For example if you are setting up event tracking for outbound links in Google Analytics, you might set the eventCategory to "outbound" or "oubound link," the eventAction might be defined as "click" or "link click," and the eventLabel could be set to be defined with a label of your link. The way you label each event field name will determine how it shows up in your Google Analytics view. Hopefully one of the approaches outlined here is the right fit for you! In this article I'll provide an overview, and guide, for 3 ways to set up event tracking for external links in Google Analytics. It's easy to do, and there are several approaches you can take to effectively track external link clicks by your website users. One of the first types of event tracking you should set up (especially if you do any affiliate marketing), is external link tracking in Google Analytics. The more you know, the more you can do to improve the performance of your website. Knowing how your site's visitors are interacting with your content allows you to gain a lot of insight about what's working (and what isn't).
If you have a website, you probably use Google Analytics to keep track of, well, just about everything.Īnd while the default set-up of Google Analytics does a good job of tracking where your site traffic is coming from, and how users move around your website, one thing that isn't tracked out-of-the box is events, or interactions by your users.
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